Meet our founder.
Sue Sena (she/her) is a trusted coach, powerful leader, strategic thinker, and accomplished marketer with three decades of influence in social impact and nonprofit spaces. In partnership with her clients, Sue has created award-winning fundraising campaigns, built strategic plans that achieve real results, and coached leaders to keep their vision alive. While serving in-house as a fundraising and communications executive, Sue has honed her skills in building “ground-up” philanthropy programs tailored to diverse causes such as mental health advocacy, reproductive rights, human services, and social justice - including Fountain House, Planned Parenthood Federation of America, and the American Foundation for Suicide Prevention. Sue has trained development professionals, board members, donors, and executives in varied practice areas, including direct marketing fundraising best practices, creating robust donor pipelines, effective stewardship of major donors, high-impact philanthropy, and cultivating engaged fundraising boards.Sue's commitment to having the world work for everyone extends to her role as the co-founder of the award-winning Swish Ally Fund at the Stonewall Community Foundation - the first donor-advised fund created by LGBTQ+ allies. The fund prioritizes investments in BIPOC-led queer organizations on the front lines of the fight for freedom and justice.Sue is a solo-mom-by-choice to a beautifully wild, boundlessly curious daughter. They live in New York City.As one of our industry’s most respected creative minds and experts in community-centric fundraising and ethical creative, Bonnie Catena (she/her) provides multichannel fundraising wisdom to nonprofit organizations. Her specialties include direct response program strategy and management, creative strategy, and award-winning copywriting.
As a client says, “In the decades I have worked with Bonnie on industry event committees, copywriting projects, and an interim account management assignment with my agency, she has exemplified the highest levels of skill and integrity. She’s the first call among the best professionals in the industry for a reason: she shows up, knows her stuff, and is a genuinely nice person to work with!”
Having served in leadership development positions at the Center for Reproductive Rights, Amnesty International USA, and Community Servings, and as a Senior Account Executive at Sanky Communications, Bonnie brings decades of agency and client-side experience to crafting compelling messages for progressive organizations and writing award-winning direct mail, email, SMS, and digital advertising campaigns.
Bonnie lives in Provincetown, MA. When she’s not on her laptop, you can find her walking the beaches, dunes, and forests of Cape Cod with her dog, Happy.
Meet our Collaborators.
If there’s one thing Margaret Holman knows, it’s that fundraising isn’t about dollars — it’s about people and their stories. And she’s been telling, listening to, and championing stories her whole career.
As President of Holman Consulting, the New York City firm she founded in 1991 (back in the days of fax machines and floppy disks!), Margaret has helped nonprofits dream big and raise the funds to make it happen. Her clients span the arts, higher education, international relief, and animal welfare.
Before that, she was Senior Consultant for The Sharpe Group, guiding organizations through the art — and heart — of planned giving. She’s also led fundraising at the ASPCA, the American Academy of Dramatic Arts, CARE, Barnard College, and more.
Margaret’s a trustee of the University of Nebraska Foundation, past president of Women in Development New York, and a frequent international speaker on philanthropy. She’s written for numerous publications and co-authored two fundraising books.
Known for her warmth, wit, and ability to remember the details that matter, Margaret thrives on connecting passion with purpose — whether it’s for a major gift, a cherished cause, or just a great story over coffee.For over 30 years, Ny Whitaker has been a driving force for equity, empowerment, and transformation. Her journey—from the public housing projects of East Harlem to the wings of the White House—embodies resilience and unwavering purpose. Whether advocating to expand access to quality public education or helping pass the New York State Equal Rights Amendment, Ny has consistently shaped policy and uplifted communities with precision and passion.Ny is a distinguished NYU Professor, a NASDAQ Fellow, an Obama Foundation Mentor, and a former White House Presidential Appointee. Recognized by Crain’s Magazine as a Woman of Influence for her work in support the advancement of women and girls, both locally and nationally.As an Executive Advisor and Coach, Ny empowers women navigating personal and professional transitions to design their own destinies. In her role as a Women’s Entrepreneurship Trainer for the City of New York, she helps women redefine their value, shift their mindset, and confidently pivot from employees to entrepreneurs. Her coaching also supports women exploring cross-industry career moves, seeking leadership roles in the public or private sectors, and helps them explore potential political candidacy. Ny is the Founder and Chief Strategist of PROJECT NYNE LLC., a leading management and marketing consultancy located in NY and DC. Her firm creates solutions that strengthens small businesses, nonprofits, philanthropic organizations, and government agencies through strategic initiatives that improve capacity building, optimizes financial resources, build brand loyalty, and generates measurable social impact. From curating award-winning events to crafting policies that drive change, Ny’s visionary leadership continues to expand access to economic, political, and educational opportunities for all.
“Service to others is the rent you pay for your room here on earth.”
— Mohammed Ali
American Olympian and activist